Business Behind the Mic

An 8-week live group workshop series that turns emerging speakers into speaking professionals.

This live, virtual group workshop series is for emerging speakers who've landed a few gigs and are ready to take their speaking careers to the next level, but aren't sure what to do next.

LIVE ONLINE COACHING | INDIVIDUAL ACCOUNTABILITY | EXPERT SUPPORT

You're tired of winging it, but aren't sure what to do next.

Tired of throwing spaghetti against a wall and seeing what sticks when it comes to your speaking career? So many speakers I work with have the fire and the skills with dynamite talks that resonate deeply with their audiences, but they lack the infrastructure and the systems to achieve a viable revenue stream when it comes to speaking.

This 8-week course takes the guesswork out of all of that.

The value

of this program

From this program, speakers say that speaking opportunities present themselves where they didn't before.

And:

They're seen online and in person as a speaker
They leave with a tangible, finished product (Speaker Media Kit) in their hands to submit to speaking opportunities
They become clear about which stages they should be on
They produce a Signature Talk idea + outline
They know how to price and negotiate their speaker fees
They become grounded, sure, and confident in their role as a speaker
They produce viable leads while in this program

Your Program Structure

For 8 weeks inside The Business Behind the Mic, you will participate in live meetings, group exercises, and homework facilitated by me, a speaking industry veteran, to build your roadmap and engine towards an active speaking career with more opportunities to speak.

Course Modules

Week #1:

Tuesday, October 6th,
11 am - 12 pm ET

Group kickoff
call

We'll review expectations set for ourselves and for each other, share our speaking goals, and dream a little.

Week #2 / Module #1

Tuesday, October 13th,
11 am - 12 pm ET

Develop your
Signature Talk

You'll learn how to identify and develop a Signature Talk you're passionate about and package it in a way that's attractive to event planners. Leave this class with a detailed outline that you can start practicing.

Week #3 / Module #2

Tuesday, October 20th, 11 am - 12 pm ET

Elevate your Branding

This class is the foundation for a professional speaker brand. It sets the stage to get you paid on stage! A can't miss.

Week #4 / Module #3

Tuesday, October 27th, 11 am - 12 pm ET

Lock in Sales Strategy

Our goal is to get you paid on the best stages possible with your ideal customers in the audience. This class teaches you where to find those viable opportunities and how to pursue them in an organized and intentional way.

Week #5 / Module #4

Tuesday, November 3rd,
11 am - 12 pm ET

Pitches, Proposals

This class takes the guesswork out of reaching out to speaking opportunities and helps you put your best foot forward.

Week #6 There will be no live meeting this week; instead, you will be implementing what you've learned from the previous modules.

Week #7 / Module #5

Tuesday, November 17th
11 am -12 pm ET

Pricing your

fees

This class establishes your speaker fees, teaches you how to be confident selling what you're worth, and how to negotiate strategically when needed.

Week #8 / Module #6

Tuesday, November 24th,
11 am - 12 pm ET

How to get hired

At this point, you'll have the necessary foundation built to be confident putting yourself out there. But a viable speaking career requires thinking like a business owner. In this session, you'll learn the shit nobody tells you about being a paid speaker (that I'll tell you), and how to get booked.

Save My Seat

Business Behind the Mic is for you if:

Save My Seat

You’ve done at least 5 gigs and know your message resonates.
You’re ready to stop trading your time for a free lunch and start commanding professional fees that reflect your value.
Your Marketing needs work; you feel a pang of "speaker envy" when you see others with polished one-sheets, sleek websites, and clear niche topics.
The business side of your speaking career feels like a black hole: You love being on stage, but you have no system for finding leads, sending professional proposals, or tracking your outreach.
You can talk about a lot of different things, but you realize that to get booked, you need a Signature Talk that makes you the go-to expert.

After these 8 weeks, you will have:

viable speaking opportunities with probable success!
a polished, visible brand as a speaker with updated social media profiles
a Speaker One Sheet PDF (Speaker Media Kit) that demonstrates who you are as a speaker and the impact you have on an audience (a "must" from event organizers)
clarity about your target audiences
a developed, detailed Signature Talk outline to begin practicing
a list of 10+ relevant, viable speaking opportunities to apply to
email pitch templates to use for optimal outreach
confidence that you are putting your best foot forward when submitting speaker proposals
best practices for navigating the speaking industry with courage and ease
clarity around how to price your speaker fees and tactics for negotiating

You can keep throwing spaghetti against the wall to see what sticks, but I know you want more for yourself.

I want more for you, too.

Hi, I'm Ashley.

There's a purple sticky note on my desk that reminds me of MY WHY. It says, "more women need to be holding a mic."

I've spent the last 15 years helping leaders and founders navigate the speaking world and build businesses around their individual brands, all the while learning how to find my own voice, speak up, and be heard as a speaker myself.

MY WHY is the reason I've built this online workshop series. There's too much ambiguity and not enough systems in place for women building businesses around their speaking careers.

It's time your voice is heard. Don't let the business of speaking be an obstacle.

Here's to getting more time behind the mic,